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Creating the perfect shopping experience through innovation

Your chance to help create the future of shopping and bring a smile to the faces of millions

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Over ten weeks, you’ll be given the unique opportunity to work with us to shape the next big innovation for the retail and leisure market. As owner of many of the largest and most popular shopping destinations across the UK and Spain, we also own the UK’s only virtual shopping centre, We want to share all that experience with like minded startups. We’ll give you direct access to our end users, from customers to retailers as well as our own in-house teams and let you learn from key stakeholders across the business to develop products that will nurture the shopping experience of the future. With creativity being one of our core values, we have a history of spotting and introducing new ideas that help to bring a smile to the faces of our customers. We’re opening our doors to build more relationships to help the retail industry and startups flourish.

intu Accelerate categories

Enhanced retail services

Our retail services need to be as responsive and agile as possible to deliver the compelling experiences our customers and retailers expect.

We care about making customers feel welcome by delivering world class service across our shopping centres, and are looking to use smart solutions that will keep our standards at their highest, our centres at their best and our customers at their happiest. If your product can juggle with predictive maintenance, knit our customer services together, optimize waste management or get us looking at facilities management in an entirely different way, we want to hear from you.

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The future of shopping

We create compelling experiences on and off line, delighting and surprising our customers wherever possible.

We know customers wants and needs are changing and that new technologies and an innovative approach can help to meet and exceed these.

From virtual experiences to seamless click and collect services what new ways of thinking could help us create something memorable for our guests? If you know how to make guests gasp with delight while they spend their valuable free time with us, apply.

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Boost retailer productivity

Helping our retailers flourish is key, and anything we can do to support and boost their productivity and sales is a must.

From helping customers enjoy a pre-planned visit to employees knowing their customers better or tailored alerts on current offers to a transformation of delivery services for customer.

If you’ve got that silver bullet that makes it - as easy as possible for our retailers to sell and the customers to buy, all whilst having a great time, we want to know about.

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We’re bold, creative and genuine. We like looking for the new, creating something different and looking at things differently.

We couldn’t help having an open category for those who like to think out of the box.
That’s what the wildcard is all about. Surprise us with a solution that we and our customers will fall in love with. As long as it doesn’t fall into the other categories, this is your chance to show us something we didn’t know we needed. If you feel that your solution is relevant to our brand and vision, we want to hear from you.

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What's on offer

Mentorship from intu senior leadership

Product validation from intu stakeholders and customers

Testing in a live intu centre environment

A network of external mentors with diverse market expertise

Opportunity to gain investment from the Accelerator Fund


02 July 2017

Applications close

Applications will be reviewed from this date, and we'll let you know if you have been shortlisted for the next stage.

15 August 2017

Pitch day

Pitch day is your startup’s chance to pitch to intu senior leadership to win a place on the programme.

12 September 2017

Programme starts

The 10-week intensive collaboration between you and intu starts here, supported by internal experts and external mentors.

07 November 2017

Demo day

Where you’ll show us what your startup has achieved over the 10 weeks and present your proposal for future engagement with intu.

Apply now Get in touch

About the partners


We own many of the country’s most popular shopping centres, have a growing online presence and an expanding portfolio in Spain. We’re passionate about giving people their perfect shopping experience, on and off line.

Our whole business is focused on creating the best places for shopping and leisure, where customers smile and retailers flourish. We do that bybringing together our scale, expertise and understanding of what customers want to provide compelling experiences that deliver real results for retailers, restaurateurs, and leisure specialists.

Our unique customer insight helps us understand what customers want now and in the future and we continually invest in our centres to build a long-term business that helps retailers flourish, communities thrive and our business to grow.

That’s the intu difference.

L Marks

L Marks is a corporate innovation specialist and early-stage investor. They build bridges between large corporates seeking to innovate more quickly with young companies with disruptive technologies, products and services. Founded in 2012 by serial entrepreneur Stuart Marks, they run bespoke start-up partnership programmes across industry sectors, supporting rapid innovation and connecting them with the best startups.

They work with clients such as John Lewis, BMW and International Airlines Group (IAG) to identify where they believe the challenges are in their businesses and then turn these into opportunities for improvement and innovation. Each programme is tailored to deliver real solutions to the corporate partners and create real opportunities for start-up to test and grow their product with a major partner.